About
Bruce Wiseman is a financial adviser, market research executive, author and the creator of the Tom McKenna series of detective novels.
He has been a senior credit officer with banks in the San Francisco Bay Area and Beverly Hills, California. He is the co-founder of a company that oversees the business and financial affairs of some of the biggest names in Hollywood.
He writes and speaks on matters of international finance and banking with particular attention to the oppressive activities of the International Monetary Fund and the World Bank.
He has been an advisor and consultant to countless corporate executives and government leaders on the subjects of international finance, opinion research, branding and positioning.
He writes a market research newsletter, Response, hailed as “brilliant” by Al Ries, the Godfather of positioning, and has written on the subject of market research and positioning for such publications as Government Technology and Hotel and Motel Management.
Bruce also holds a Masters Degree with Honors from the California State University at San Jose and is the former Chairman of the Department of History at John F. Kennedy.
