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Bruce Wiseman is an author and the creator of the Tom McKenna private eye novels. He also writes on matters of politics, the economy and the Global Financial Crisis. In addition, he is a marketing and branding professional and highly sought after speaker.

He has been a senior credit officer with banks in the San Francisco Bay Area and Beverly Hills, California. He is the co-founder of a company that oversees the business and financial affairs of some of the biggest names in Hollywood.

He has been an advisor and consultant to countless corporate executives and government leaders on the subjects of international finance, opinion research, branding and positioning.

He writes a market research newsletter, Response, hailed as “brilliant” by Al Ries, the Godfather of positioning, and has written on the subject of market research and positioning for such publications as Government Technology and Hotel and Motel Management.

Bruce also holds a Masters Degree with Honors from the California State University at San Jose and is the former Chairman of the Department of History at John F. Kennedy.